web3

  • Avoiding “Content Debt”: How to Harness LLMs Without Derailing Your Web3 Project

    • Posted by: Joshua Clow
    • Category: Content Strategy, Guides
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    The Promise and Peril of LLMs LLMs like ChatGPT and the recently open-sourced DeepSeek AI are incredible tools. When used correctly, they can more than double your productivity in numerous fields—content creation chief among them. However, when used incorrectly, they can be an absolute nightmare. We’ve all seen the infamous case of that one lawyer

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  • The Web3 Onboarding Problem: Why Simplicity Wins Over Technical Jargon

    • Posted by: Joshua Clow
    • Category: Content Strategy
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    Web3’s greatest strength—its technical innovation—is also its Achilles’ heel. The problem isn’t the technology—it’s how we talk about it: Looking back through the many successes and failures of the hundreds of Web3 projects to date reinforces this idea: complexity obscures value; simplicity reveals it. But when simplicity takes priority, adoption follows. Coinbase Earn, for example,

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  • From Buzzword Bingo to Billion-Dollar Brands: The Power of Technical Storytelling

    • Posted by: Joshua Clow
    • Category: Content Strategy
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    Too many Web3 projects drown in technical jargon, forgetting that users don’t care how something works—they care why it matters. The best projects, from Avalanche to Uniswap, master both. This article breaks down how to bridge the gap between developers and users, turning complex tech into compelling narratives that drive adoption. 1. Developers Speak Code.

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