design
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Why Branding is Important for Your Web3/Blockchain Business
- Posted by: Joshua Clow
- Category: Content Strategy
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In today’s Web3 landscape, where competition for attention and capital is fierce, branding is no longer a luxury—it’s a necessity. While token offerings and fundraises remain pivotal for growth, investors, users, and developers are more discerning than ever.
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Common Pitfalls to Avoid When Writing Your Project’s Technical White Paper
- Posted by: Joshua Clow
- Category: Content Strategy, Guides
Your white paper, web copy and marketing materials are critical to the success of your ICO, telling your story and demonstrating the opportunity to potential investors. Here, we run through the most common mistakes made by ICO coordinators and how to avoid them to boost performance.
